2026 industry benchmark · Education & Instruction
Education CPC in 2026
By Oliver Wakefield-Smith, Digital Signet. Updated July 2026.
The Education & Instruction category averages $4.81 per search click in 2026 LocaliQ, 2026 data, below the $5.42 all-industry average. Figures are USD as sourced; the maths transfers to any currency.
The dataset row
Avg CPC
$4.81
vs $5.42 all-industry
Avg CTR
7.56%
vs 6.64% all-industry
Avg CVR
13.14%
vs 8.18% all-industry
Avg CPL
$77.48
vs $66.69 all-industry
All four figures: LocaliQ, 2026 data.
What drives the price
Education sits just under the all-industry average on click price but converts at 13.14%, the second-best rate in the 2026 table. People searching for a course or a tutor have usually already decided to act; the search is selection, not persuasion.
The category spans degree marketing and local grade-boosting tuition, which price very differently in practice. The dataset publishes one row for the category, so plan with the median and let your own account data resegment it.
For a tutoring business the practical chain is the same as any service: clicks to enquiries to booked students; the clicks-to-customers page holds the maths.
What $500 a month buys
Worked strip · category medians
Budgets in £ or € divide exactly the same way against your own measured CPC. Run your numbers, pre-filled with this category's median, in the find-your-CPC calculator.
Where the category sits
Full 24-row table on the benchmark board. Whether an under-average CPC is affordable for you is a break-even question: what is a good CPC.