2026 industry benchmark · Home & Home Improvement
Home services CPC in 2026
By Oliver Wakefield-Smith, Digital Signet. Updated October 2026.
The Home & Home Improvement category averages $8.33 per search click in 2026 LocaliQ, 2026 data, above the $5.42 all-industry average. Figures are USD as sourced; the maths transfers to any currency.
The dataset row
Avg CPC
$8.33
vs $5.42 all-industry
Avg CTR
6.47%
vs 6.64% all-industry
Avg CVR
8.05%
vs 8.18% all-industry
Avg CPL
$90.92
vs $66.69 all-industry
All four figures: LocaliQ, 2026 data.
What drives the price
Home services prices high because urgency does the bidding. A burst pipe search converts within hours, every local firm knows it, and lead aggregators bid alongside the tradespeople they resell to. Emergency-intent keywords carry the premium; planned-work searches price gentler.
This is the hero buyer's category. If your dashboard shows £2.40 against an $8.33 category average, that is not by itself a problem: an average pools emergency and planned-work terms, and the dataset is published in USD without a UK split, so treat the comparison as context rather than a conversion.
The homepage ticket's £500 at £2.40 is this page's story in miniature: 208 clicks, a 10-20 enquiry band, and a diary that fills or does not. The plumber scenario runs the whole chain.
What $500 a month buys
Worked strip · category averages
Budgets in £ or € divide exactly the same way against your own measured CPC. Run your numbers, pre-filled with this category's average, in the find-your-CPC calculator.
Where the category sits
Full 24-row table on the benchmark board. Whether a premium CPC is affordable for you is a break-even question: what is a good CPC. Worked end to end in the £500/month plumber scenario.