Home services CPC in 2026

All four figures: LocaliQ, 2026 data.

Home services prices high because urgency does the bidding. A burst pipe search converts within hours, every local firm knows it, and lead aggregators bid alongside the tradespeople they resell to. Emergency-intent keywords carry the premium; planned-work searches price gentler.

This is the hero buyer's category. If your dashboard shows £2.40 against an $8.33 US category median, your number is not the problem; the dataset suggests UK long-tail local terms can price well under the category's US median, though the dataset itself is US-measured, so treat the comparison as context rather than a conversion.

The homepage ticket's £500 at £2.40 is this page's story in miniature: 208 clicks, a 10-20 enquiry band, and a diary that fills or does not. The plumber scenario runs the whole chain.

Budgets in £ or € divide exactly the same way against your own measured CPC. Run your numbers, pre-filled with this category's median, in the find-your-CPC calculator.

Full 24-row table on the benchmark board. Whether a premium CPC is affordable for you is a break-even question: what is a good CPC. Worked end to end in the £500/month plumber scenario.