2026 industry benchmark · Finance & Insurance
Finance & insurance CPC in 2026
By Oliver Wakefield-Smith, Digital Signet. Updated July 2026.
The Finance & Insurance category averages $3.39 per search click in 2026 LocaliQ, 2026 data, below the $5.42 all-industry average. Figures are USD as sourced; the maths transfers to any currency.
The dataset row
Avg CPC
$3.39
vs $5.42 all-industry
Avg CTR
9.83%
vs 6.64% all-industry
Avg CVR
2.64%
vs 8.18% all-industry
Avg CPL
$74.44
vs $66.69 all-industry
All four figures: LocaliQ, 2026 data.
What drives the price
The surprise of the 2026 table: finance and insurance clicks price below average. The old folklore of $50 insurance clicks describes head terms in US acquisition niches, not the category median. What the category does have is the table's worst conversion rate, 2.64%, because comparison shoppers bounce between aggregators and quote forms.
Chained together, the modest CPC and weak CVR produce a $74.44 measured cost per lead, above the cross-industry average. For a broker the lesson is lead quality: a cheap click that quotes and leaves is not cheap.
UK financial advertisers also face FCA-driven verification requirements on financial-services ads across major platforms; that is a compliance gate to clear before spend, not a CPC lever.
What $1,000 a month buys
Worked strip · category medians
Budgets in £ or € divide exactly the same way against your own measured CPC. Run your numbers, pre-filled with this category's median, in the find-your-CPC calculator.
Where the category sits
Full 24-row table on the benchmark board. Whether an under-average CPC is affordable for you is a break-even question: what is a good CPC.