Healthcare CPC in 2026

This page uses the Physicians & Surgeons row. The dataset also carries Health & Fitness ($6.17) and a separate dental row; pick the row that matches your practice.

All four figures: LocaliQ, 2026 data.

Healthcare clicks price just under the all-industry average but convert at 12.43%, among the best rates in the table: health searches are needs, not browsing. That combination makes the measured $40.04 cost per lead one of the lowest of any professional category.

Policy shapes the auction too. Google restricts healthcare and medicine advertising, from prescription-term rules to certification requirements in some markets, and those restrictions thin the field of eligible bidders in regulated niches. Check current policy before planning spend; it changes, and stale summaries mislead.

Dental practices should use the dedicated dental row instead; the two categories price very differently.

Budgets in £ or € divide exactly the same way against your own measured CPC. Run your numbers, pre-filled with this category's median, in the find-your-CPC calculator.

Full 24-row table on the benchmark board. Whether an under-average CPC is affordable for you is a break-even question: what is a good CPC.