2026 industry benchmark · Attorneys & Legal Services
Legal CPC in 2026
By Oliver Wakefield-Smith, Digital Signet. Updated July 2026.
The Attorneys & Legal Services category averages $9.87 per search click in 2026 LocaliQ, 2026 data, above the $5.42 all-industry average. Figures are USD as sourced; the maths transfers to any currency.
The dataset row
Avg CPC
$9.87
vs $5.42 all-industry
Avg CTR
5.87%
vs 6.64% all-industry
Avg CVR
5.55%
vs 8.18% all-industry
Avg CPL
$131.63
vs $66.69 all-industry
All four figures: LocaliQ, 2026 data.
What drives the price
Legal tops the 2026 table because the prize is enormous and the supply is fixed. One personal-injury case can be worth five or six figures in fees, so firms rationally bid the click price up towards that value. Add aggregators and national firms competing in every city and the auction stays hot year round.
The spread within legal is real but the dataset publishes a single category median, so we do not print per-practice-area prices. Directionally, practice areas with high case values and urgent intent price above the category line, and routine consumer work prices below it. Treat any site quoting exact per-practice CPCs without a named dataset with suspicion.
At these prices the break-even logic is everything: a firm whose average case profit is four figures can afford clicks a tradesperson never could. Run the numbers in the break-even calculator before deciding legal CPCs are unaffordable.
What $2,000 a month buys
Worked strip · category medians
Budgets in £ or € divide exactly the same way against your own measured CPC. Run your numbers, pre-filled with this category's median, in the find-your-CPC calculator.
Where the category sits
Full 24-row table on the benchmark board. Whether a premium CPC is affordable for you is a break-even question: what is a good CPC. Worked end to end in the £2,000/month law-firm scenario.